THOUGHT
Score: 7 / 10 
Spice Gifts
If I ever win the dream advertising account of the Condiments and Spices Gift-Giver Guild, I'd reject the slogan 'There's no present like the thyme' immediately (too clever-pants by far). I'd also shoot down the option of 'Give him a spice, girl' (too ill-defined a target audience. Also, it's no longer 1997). I'd probably eventually settle for 'Spice? Nice.' Because as far as punchy marketing adjectives go, 'nice' is by far the one least called upon. It's called market differentiation, people!
Tags: thoughts, spices , marketing
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